Winning strategies Bolder brands Smarter innovation Better marketing. May 2. 01. 3, Nairobi, Kenya Africa can save the world, with a little help from Azuri. We would like to show you a description here but the site wont allow us. InformationWeek. com News, analysis and research for business technology professionals, plus peertopeer knowledge sharing. Engage with our community. This month marks the annual return of ghouls, goblins, and all things creepy as Americans conjure up Halloween haunt fests. Tweens are deciding between costumes of. GeniusWorks is a specialist brand and business innovation firm. Offers computer forums for chat and discussion on a wide range of computer related topics. You can chat anything on computer. You can discuss about any comouter. Benefits Enrollment for 2018 is Closed. Click an icon above to find more information for your benefits program. New Electronic Freeze Form Norman Programs. Africa can save the world. Ever since Bob Geldof banged on his table at Live Aid weve been trying to save Africa from the very same fate. But having searched the world for the most gamechanging ideas and businesses, its Africa where the biggest game could be about to change. With its vast expansive desert spaces and relentless sunshine, Africa is the obvious place to harness solar power. But the investment and logistics, alongside the benefits to local nations has been lacking. Now Azuri Technologies on a local scale, and Desertec on a bigger scale are aiming to change all of that, through innovative partnerships and business models. Partner Technical Consultant Microsoft Salary Sunnyvale' title='Partner Technical Consultant Microsoft Salary Sunnyvale' />Of the two, I think the smaller, consumer driven business model could be the winner. Clean, reliable, low cost power could transform the world in many ways just look at how oil currently drives the economics and politics of nations. But the local sources of power, from Morocco to Mongolia, also fuels the ability of the worlds fastest growing nations to build their lives, embrace new technologies for education and healthcare, agriculture and manufacturing. The image scroll down in this blog to August 2. David Rudisha, and his fellow Africans, leaving the Americans and Europeans trailing behind in the race to be Olympic Champion could symbolise a whole nation too. World changing, life changing. April 2. 01. 3, London UK. Learning from the Next Generation Brands and Innovations. Writing a book is a voyage of self discovery, the need and opportunity to articulate what you see around you, how you see the future, what you experience practically, and what you learn from others. Having written six books, its still a touch discipline, but inspiring too. For me, the last few months have been the quietest time of the last decade. No paid work is slightly disconcerting, but also an opportunity. It does seem bizarre that at a time of such incredible change in business seismic shifts in power, new priorities for customers, new markets through technology, new entrants challenging everywhere, that leaders are reluctant to invest in new strategies and ideas, and to seek the support to exploit the opportunities. I know we hear the phrase gamechanger often today, but its a theme I have been developing for some time, particularly through my own mind changing experiences working in markets like Egypt, India, and Turkey. Most significant have been leading projects in emerging market businesses like Cinnamon, Eczacibasi, and Tata Steel to develop radical new strategies and innovations, whilst also helping western brands like Coca Cola, Hersheys and Philosophy to enter fast growth markets like Eastern Europe, Middle East, and South Korea. As well as providing ideas and inspiration through keynotes and masterclasses, I have learnt the most by practically working with clients, exploring the real issues and opportunities of changing markets, developing new strategies and solutions using a range of fast, collaborative consulting approaches The three months of global research for the book has been particularly stimulating, interviewing over 1. On top of that Ive then developed 1. The stories are amazing. Anne Wojcicki and her DNA profiler at 2. Me to Elon Musk reaching for the stars at Space. X, Brett King at bank revolutionary Moven to Eden Upton simplifiying tech at Raspberry Pi, Alina Kamakians Armenian cooking at Mayrig to Phanindra Samu and the rise of Indias Red. Bus, Vicky Wu at reverse retailer Zao. Zao and Lain Jager, the kiwi of kiwis down in Mount Maunganui. Helping you to apply the best insights and ideas, Ive clustered them into business sectors, combining future trends and ideas, with the practical insights and stories. This new research with the practical three day Fast Futures process create an incredible catalytic experience for business leaders to rethink their business, their market and their future We bring together the best business and leadership coaches, sports and nutritional experts. The focus is on you and your business personal and collective. The issues are real, the outputs are ready to implement. Bring your running shoes, and an open mind January 2. Dubai, UAE. Growing through brand innovation in the Middle East. From Algiers to Zanzibar, the Arabic world is changing fast. Politically and economically, socially and culturally. Food lies at the heart of most cultures, and the trends in markets like Iran microwaves, convenience foods and Saudi Arabia cookery lessons, Asian dishes say more about the changing Middle East, than any demonstration on the streets. I am working with the regions largest food company actually one of the largest in the world, and whilst their core products today are largely commodities, they are looking to change. Brand extensions are a highly effective way to accelerate growth. With a strong core brand, a strong consumer audience and distribution network, great brands can rapidly move into new areas. Heroes Of Might And Magic 3 Complete Cd Cracking more. New capabilities sourcing, manufacturing, packaging can be acquired rapidly through partnerships, so what matters more is consumers, and how the brand can have more relevant in a bigger way what it enables people to do, in existing and adjacent categories. Brand extension is a disciplined yet creative process Caterpillars stretch from heavy engineering to clothing and footwear, was not obvious, but makes sense. Doves extension below from soap to shower and shampoo worked well, but spas and clothing were steps too far. Starbucks recent stretch out of their cafes, particularly with Vie micro ground coffee shows that if you do move into a new category, you have to add value, bring something new in terms of product andor service experience, as well as brand engagement. And of course there are many who have failed too. The ability to extend depends on the core brand. Corporate umbrella brands can extend much easier than more functional product brands, but what matters more is what the brand represents. Old brand thinking was inside out brands defined ownership in the same way that farmers branded their animals, the manufacturer or the product itself. New brand thinking is outside in. Whilst it is easy to look at adjacent categories   from music to entertainment, from hotels to travel, from ingredients to ready meals we also need to ensure that we are building the right kind of brand. The best form of branding is platform branding, not about products or promotions, but a brand that has an more enduring purpose and passion like Nikes Nike, IBMs Smarter Plan, or Cokes Live Positively. A better starting point for innovation and growth. January 2. 01. 3, Church Stretton, UK. New Ideas for Brands and Business in 2. Happy new year Time to look forward not back. Here is some stimulation from my own recent experiences, and from others  . Richard Watson is a great illustrator of trends, by which they become less linear and formulaic, but mixable and malleable, which I guess is the point the world is unlikely to turn out exactly like this, but these are the forces to look out for, as threats and opportunities. December 2. Mumbai, India. Asian consumers, a 3.