The ominous figure was 6. After hours trading showed the stock hovering in the same range. Blue Apron was already trying to break into a tough business and in its initial prospectus, it said that it had just enough cash and borrowing capacity for at least one year. Taking a 3. 5 percent hit to its stock price isnt going to make anything easier. Amazons price ticked up 1 percent to 1. The online retail giant is a killer when it comes to aging industries like selling books. But it still faces stiff competition from its contemporaries. As recently as December, analysts were signaling that Netflix should be terrified of Amazon Prime. That could still be the case, but Netflix posted huge numbers today. After blowing away new subscriber estimates, the streaming service saw its shares rise by 1. Bezos may have the supply chains and the willingness to reinvest profits, but he doesnt have Orange is the New Black. The Street via Bloomberg.